Digital Performance Marketer Countdown For This Job :

Job Description

Search Engine Optimization (SEO):

Conduct keyword research and analysis.

Implement on-page and off-page SEO strategies to improve website visibility and rankings.

Monitor and report on SEO performance metrics.

Social Media Optimisation (SMO):

Social Media Optimization (SMO) involves optimizing and enhancing a brand's presence on social media platforms to increase visibility, engagement, and ultimately drive business goals. Here's a breakdown of the typical work involved in Social Media Optimization:

1. Social Media Strategy:

Develop a comprehensive social media strategy aligned with overall business objectives.

Identify target audiences and tailor content and campaigns accordingly.

Conduct competitor analysis to understand industry trends.

2. Profile Optimization:

Ensure that social media profiles are complete, consistent, and reflective of the brand image.

Use high-quality images and compelling descriptions.

Include relevant keywords to enhance discoverability.

3. Content Creation and Publishing:

Develop engaging and shareable content, including text, images, videos, and infographics.

Create a content calendar for consistent posting.

Optimize content for each platform, considering the preferences of the target audience.

4. Audience Engagement:

Monitor social media channels for mentions, comments, and messages.

Respond promptly to inquiries and engage with followers.

Foster a sense of community around the brand.

5. Hashtag Strategy:

Develop and implement a hashtag strategy to increase discoverability.

Research and use trending and relevant hashtags.

Create branded hashtags to encourage user-generated content.

6. Social Media Advertising:

Develop and execute paid social media advertising campaigns to reach specific target audiences.

Use targeting options to maximize the impact of ads.

Monitor and optimize ad performance based on analytics.

7. Analytics and Reporting:

Use social media analytics tools to track key performance indicators (KPIs).

Generate regular reports on the effectiveness of social media efforts.

Analyze data to refine strategies and improve performance.

8. Influencer Collaborations:

Identify and collaborate with influencers in the industry or niche.

Develop partnerships to expand reach and credibility.

Monitor influencer campaigns for effectiveness.

9. Community Building:

Actively participate in relevant social media communities and groups.

Share valuable content and insights to establish the brand as an authority in the field.

Foster relationships with industry peers and influencers.

10. Crisis Management:

Develop a crisis management plan to address any negative situations on social media.

Respond professionally and promptly to negative comments or reviews.

Take appropriate actions to mitigate damage to the brand reputation.

11. Social Listening:

Monitor social media platforms for brand mentions and industry trends.

Use social listening tools to gain insights into customer sentiment.

Incorporate feedback into strategy and content creation.

12. Platform Updates:

Stay informed about changes in algorithms and features on social media platforms.

Adjust strategies accordingly to maximize organic reach.

13. Collaboration with Other Marketing Channels:

Coordinate SMO efforts with other marketing channels for a cohesive strategy.

Ensure consistency in messaging and branding across all channels.

A successful SMO strategy requires a combination of creativity, strategic thinking, and data-driven decision-making to optimize a brand's presence on social media platforms effectively.

Analytics and Reporting:

Set up and analyze performance metrics using tools such as Google Analytics.

Generate regular reports on campaign performance and make data-driven recommendations for improvement.

Provide insights and actionable recommendations to enhance overall digital marketing effectiveness.

Conversion Rate Optimization (CRO):

Identify opportunities to improve website conversion rates.

Implement A/B testing and other CRO strategies to enhance user experience and drive conversions.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement.

Monitor and respond to social media trends and audience behavior.

Budget Management:

Manage digital marketing budgets effectively, ensuring optimal allocation and ROI.

Monitor and report on campaign expenditures.