We are seeking a highly creative and analytical Digital Content Strategist to lead the planning, creation, and optimization of digital content across multiple platforms. The ideal candidate will be responsible for developing data-driven content strategies that strengthen brand presence, improve engagement, and drive business growth.
Key Responsibilities:
Develop and execute content strategies aligned with business goals, target audience, and brand voice.
Plan, create, and manage a content calendar for websites, blogs, social media, email, and other digital platforms.
Conduct keyword research and apply SEO best practices to optimize content for visibility and ranking.
Collaborate with marketing, design, and product teams to produce engaging multimedia content (articles, graphics, videos, campaigns).
Analyze content performance using tools like Google Analytics, SEMrush, and social media insights; provide actionable recommendations.
Manage and update CMS platforms (e.g., WordPress, HubSpot) to ensure content accuracy and relevance.
Identify content gaps, trends, and new opportunities for audience engagement.
Ensure consistency in messaging, tone, and branding across all digital touchpoints.
Monitor industry trends, competitor activities, and emerging technologies in digital content marketing.
Enrep Business Solutions is a dynamic and customer-focused IT & business solutions provider, committed to helping organizations achieve operational excellence through innovation, technology, and strategy.
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11 Days Ago
